You’ll want to write out all of the text content you would like for your website in a shared Google Document.
Remember that people don’t fully read websites anymore, they skim. Large paragraphs of text look overwhelming to site visitors, and they tend to skip or skim them.
Therefore, try to keep your writing short and to the point. A full paragraph now and again is fine, but whenever possible, keep things concise to a line or two.
When designing, I’ll make use of line breaks, headings & bulleted lists to assist in ensuring your important information gets read!
How to format your content
When writing in the Google Doc, if you’d like to get specific with how a page is organized, or what text goes where, write out some marching orders (instructions) in red.
Also, if you need a link inserted write out your text and then (link: www.thelinkurlhere.com).
Tip: There is a growing movement towards minimizing your top menu navigation options, and this is a good thing. (You should absolutely do this too!)
The more options you give, the less your visitor is likely to do what you want them to. You’ll want at maximum, 6 options in your navigation.
How do you choose what makes it at the top? Think of your website goals.
Do you want someone to purchase from you? Read your blog? Subscribe to your newsletter?
Whatever pages get visitors to take the actions you most want them to should make it into the top navigation.
When writing out your content, give a little indication of what pages should be in the top navigation.
Tip: Have an edit to make to your text content? Edit the shared Google Document., instead of sending an email with the edit.
Tip: Write, proofread and edit. en have someone else do the same. You’ll want to be sure there’s no errors in your site copy.