Squarespace Website Designer & Trainer

Here are a couple of things I need you to do to get started on your website

I. A Pinterest inspiration board

II. Complete two forms

III. Content

IV. Credentials

I. Pinterest inspiration board

A Pinterest inspiration board will help us figure out how you want your website to look and feel.

The images do not have to be images of other websites, they just need to communicate what style and feel you’re looking for your website. 

Remember that you are focusing on what you want the visitors of your website to feel and do once that awesome homepage loads.

These images can include logos, paintings, graphics, patterns, colors.

The more images you pin, the easier it will be for me to figure out what you’re looking for.

Insert the link to your Pinterest inspiration board in the upcoming form.

II. Forms

This first form will cover your Ideal Visitor. This will shape who your ideal visitor is and will help us making design decisions.

This second form will ask you for a couple of important details to create your website.

III. Compile content

Text Content:

You’ll want to write out all of the text content you would like for your website in a shared Google Document.

Remember that people don’t fully read websites anymore, they skim. Large paragraphs of text look overwhelming to site visitors, and they tend to skip or skim them. 

Therefore, try to keep your writing short and to the point. A full paragraph now and again is fine, but whenever possible, keep things concise to a line or two. 

When designing, I’ll make use of line breaks, headings & bulleted lists to assist in ensuring your important information gets read! 

How to format your content

When writing in the Google Doc, if you’d like to get specific with how a page is organized, or what text goes where, write out some marching orders (instructions) in red. 

Also, if you need a link inserted write out your text and then (link: www.thelinkurlhere.com). 

Tip: There is a growing movement towards minimizing your top menu navigation options, and this is a good thing. (You should absolutely do this too!) 

The more options you give, the less your visitor is likely to do what you want them to. You’ll want at maximum, 6 options in your navigation. 

How do you choose what makes it at the top? Think of your website goals. Do you want someone to purchase from you? Read your blog? Subscribe to your newsletter? 

Whatever pages get visitors to take the actions you most want them to should make it into the top navigation. 

When writing out your content, give a little indication of what pages should be in the top navigation. 

Tip: Have an edit to make to your text content? Edit the Google Doc, instead of sending an email with the edit. 

Tip: Write, proofread and edit. en have someone else do the same. You’ll want to be sure there’s no errors in your site copy. 

Photo content:

The number 1 thing that will make or break your website? 

Your photos. 

It’s time to gather all those photos you’d like on your website into one folder! Here’s some answers to commonly asked photo questions. 

What size should my images be? 

Your website will be responsive, meaning the size of the page and images change depending on the size of the screen it’s viewed on. While a photo taken on a cell phone might look okay on a smaller screen, when it’s viewed on one of those large desktop screens, we run the risk the image will get blurry and will really detract from the quality of the look of your website. 

As a general rule of thumb, I suggest straying away from photos taken on a cell- phone. e best images are those taken with a DSLR camera. 

I don’t have any images, can I take some o Google, or somewhere else on the internet?
Please, please, please do not do this! Every photo is licensed under copyright law automatically the second it’s taken. So those photos on Google belong to someone and the last thing we want is his/her lawyer sending you a bill. 

Here’s a few options if you don’t have images.

1st: Go grab a camera and take some
2nd: Hire a photographer to take some for you
3rd: Use copyright free images found online
4th: Buy some stock photos

Copyright free photos

Copyright free photos are those which a very kind person decided to let anyone use, without paying and without needing to link back to the image source. 

Unsplash.com

FreeImages.com

Pixabay.com

Stock photos for purchase

These are photos, generally taken by a professional photographer, which are made available for download online for a fee. 

Creativemarket.com

Etsy.com

Shutterstock.com

*Please note it is your responsibility to ensure the photos you choose to use on your website are either copyright free, the stock photo license is correctly paid for, or you own the copyright. e Paige Studio will not double check you have the right to use the photos you provide, and will not be held responsible for any copyright infringement issues that may arise from the use of photos that you provided to be used on your website. 

Tip: Want a certain image on a certain page? Not a problem at all! When you upload the image to your Google Drive folder, name the image with the title of the page you want it on. So instead of the image being called ‘SM4247’ you’ll rename it ‘About page’ or ‘Home page.’ 

IV. Credentials

To begin your project, I’ll need your login information (email and password) for each of the following. 

• Squarespace account, if you already have one, if not, see the tip below
• Email service provider (eg. MailChimp, ConvertKit), if applicable
• Domain name provider, if applicable
• Old blogging platform, if applicable (and if you would like your old blog posts imported to the new website) 

Tip: Don’t already have a Squarespace account and plan paid for? Not to worry! 

I’m a member of Squarespace’s professional network, the Circle, and as such I can create websites with a free 6 month trial period as opposed to the free 2 week trial period most customers receive. 

After your website is complete, in our post-design lesson I’ll walk you through creating an account and choosing a Squarespace plan. Then we’ll get the website switched over from my account to yours. 

Tip 1. Upload all text and photo content to the Google Doc and Google Drive, instead of sending by email where things tend to get lost in the back and forth of messages. 

Tip 2. You’ll want to ensure all your content is prepared before your design start date; I really can’t stress this enough! Creating a website in 1 week is only possible when content is ready prior to the start date. 

Tip 3. It’s best to set aside a little time during that 1 week we’ll be designing your website to give yourself a chance to respond to emails, give feedback and request edits. Accidentally picked a design date that you’ll be traveling during, or you know will be very busy?There is a possibility of rebooking your design date within a certain time frame.

Tip 4. Clients who are deadline oriented love this timeline because they know their website will be ready in 1 week! 

I’ll send you emails asking for your feedback, and because we’re creating a masterpiece on a quick timeline it’s important to respond to emails within 24 hours. 

Tip 5. Want to pick the brain of someone with plenty of online business experience? I’m all yours for that one week and I’d love to help you with any questions you may have! 

Coming soon page

You have the option to have a coming soon page set up until your full site is ready to go live. We can set that page up as soon as you have the content prepared for it. Alternatively, if you have a current website live, we can skip the coming soon page so your visitors still have access to your website.

The choice is yours! 

You’ll want to provide the following info in the email. 

  • 2-3 sentences of copy indicating your website is getting a makeover and will be live soon.
  • Your logo, if you have one
  • Give your viewers a call to action! Indicate if you’d like a contact form, a link to another page, or an email subscriber box. 
  • 1 high quality image

... So, what’s next ? 

Here’s a look at our project timeline moving forward. For both of the calls I’ll send you an email 1-2 days prior to book a call time. 

Pre-design

• Create Pinterest inspiration board
• Complete questionnaires
• Compile content
• Coming soon page created

Week plan

• Mood board + color palette created
• Color codes + font styles list created
• Full desktop + mobile website design
• Logo designed
• Content added
• Pages styled
• Links embedded
• Light coding
• Functionality added
• Edits requested
• Edits completed
• Edits requested (repeat as needed)
• Edits completed (repeat as needed)
• Search Engine Optimized
• 3rd party integrations connected
• 1.5 hr post-design lesson
• Website launched

Let’s get you a website you love!